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The BIG Blog

Outsourcing for the Small Business Owner

By September 10, 2019February 12th, 2021No Comments

If you are a small business owner looking to grow your business to the next level, there will come a time that you’ll have to take a step of faith and begin to outsource. While there are no guarantees on the perfect time to do that, there are some guideposts that may help you make a wise decision.

As I work with my consulting clients we look very carefully at a few areas that give us a good indication of the right timing and the right tasks to outsource. Here are some tips to help you decide if outsourcing is right for you.


If you are an entrepreneur I know a few things about you right off the bat. You are passionate, talented and relentless when it comes to making your dream business come to fruition. You know your stuff and have a product or service that is going to fit the needs and/or wants of your ideal client. With that being said there are some tasks that are not in your wheelhouse. You may be quite capable of doing your books or your social media but if it drains you and takes you away from the best use of your time, you should seriously consider outsourcing that task.

Some of the common tasks that can be outsourced are administrative, bookkeeping, marketing, and graphic design.


When you take that step really depends on your needs but generally, if you have the money to outsource parts of the things you don’t have in your wheelhouse, I recommend you do it!  Many business owners struggle with thinking they should do everything themselves and often face shame when they encounter something they don’t know how to do. That’s when it’s important to ask for help and find the right contractor for the job. Don’t waste time or your money training yourself when a pro can do it in half the time.


Just as you would do with any important purchase, ask around! Getting a personal recommendation from a peer is a great way to find someone who is trustworthy, skilled and easy to work with.

Upwork is also a source for finding a freelancer for a one time task or a short term assignment. While not as ideal as a personal recommendation, you can read the prospective freelancers reviews and also interview them. It can be an easy way to get a job done quickly and if you like to communicate electronically, you can reach out anytime day or night and post your job.

Interns are also a great way to get some help for low to no cost. Check with your local business school as many of the students are looking to do internships.


Make a list of those tasks that you are ready to let go of. Do they need to be done daily? Weekly? Monthly? Be prepared to invest a little time initially making sure your expectations are clear. It could be a weekly standing phone or facetime meeting along with an email outlining what needs to be done. Or you can use one of the free online project management programs where you can list the tasks to be done which also allows you to see when they have completed it or where they are in the process.

You will find that in time if your person knows what needs to be done and the deadlines you shouldn’t have to micromanage- after all, they are the experts in the work they are doing for you. Your ideal person will treat your business just as they would their own.


Lastly and most importantly is the why.

It’s been said the enemy of best is good. It’s crucial that you prioritize your time well as a business owner. Outsourcing will allow you to work on what is best and what is going to create the most value in your business. When you are working on what is your expertise it’s easier to get into the flow state, defined by psychologist Mihály Csíkszentmihályi as an “optimal state of consciousness where we feel our best and perform our best.” According to studies working in your flow state can increase your productivity by 500%! Added productivity leads to growth. And to fulfillment. That more than makes up for the money you spend paying someone to do tasks that drain you.


Do you outsource? If so, how has it benefited your business? Share with us.